Stop putting off the business model that will make you money while you sleep!

I'm going to show you how to...

Build a simple subscription business from home

Without being an expert or having a big online audience.

I'm going to show you how to...

Build a simple subscription business from home

Without being an expert or having a big online audience

i wondered

for years

if "making a living online was possible".... I wanted freedom, time with my family, something I was proud of, and something that helped others. After studying all the options it became super clear that the best online business model was a Subscription Business.

Now I'm excited to share with you how I went from "working mom" to "freedom mom running an 8-figure subscription business."

I built an 8-figure subscription business

selling a $5/month meal plan

You can have a passion for something & make money!

Love numerology, arts & crafts, food, pets, family, travel?

Let's make that your profitable business!

Just like my

Happy Clients

Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.

Just like these

Happy Clients

Candice D'Agnolo

Pet Boss Nation

Candice grew her subscription business for pet shop owners.

Andrew Wilder

NERDPRESS

Andrew hit seven figures maintaining websites with a Wordpress subscription.

Mia Moran

Flow 365

Mia helps women live a balanced life they love through her subscription.

Unlike other business models.... subscriptions offer recurring revenue and are something you 100% own. No down-lines or changing payment plans.

Everything is under your control!

If you're

anything like me

You have a hobby & always wondered If this could be a business...

So you started looking at various online business models...

  • Online Coaching

  • Multi- Level Marketing

  • E-Commerce

  • Blogging

I looked at those other business models too...

the only problem is

they all require either a big network, a big audience, or offer fairly unpredictable revenue.

“Melissa helped me dream bigger for my subscription and gave me the coaching and clarity I needed

to grow the business beyond my wildest dreams."

Robin L.

The Balanced Life

This is real

(not only for me)

But for others like you...

I waited years to find this opportunity...

I was miserable at my job & needed something new

for my family, health, & happiness.

Hi, I'm Melissa,

Regular mom turned 8-figure subscription business owner. The crazy thing is I accomplished this selling a $5/month meal plan!


I'm the founder of, "The Fresh 20", where we believe in helping families create delicious & healthy meals with just 20 ingredients.

My story begins when I was in emotional & physical breakdown from my previous corporate 9-5 job. I was working long hours, commuting to & from work, & had 2 young children I was raising.

I remember standing in the kitchen after a long day at work & my husband was "giving me the look" that we needed to have some type of serious conversation. He could tell I wasn't happy and that my emotional wellbeing was affecting the entire family.

Something had to change and fast. Over the next few months I began researching how to make an income from home. I dug and dug and did market research non-stop in-between helping the kids with their homework & making dinner.

Finally, I decided I would just follow my passion. So I created, The Fresh 20.

I do the majority of "my thinking" while I'm preparing dinner... while I was trying to figure out this "make a living from home" opportunity it suddenly hit me...

I love to cook for my family.... so I began to think... maybe I can make a meal plan subscription?

Just like that, The Fresh 20, was born!

Imagine if your "job" was to wake up

& do what you love...

This is why I love the Subscription Business Model!

one

Recurring & Predictable Revenue

two

Leverage Your

Knowledge

three

No Special Technical Expertise

When I launched, "The Fresh 20" I didn't have anyone to mentor me. As the result, I made countless mistakes along the way. That is why I'm launching "The Subscription Lab". I'm super excited to be your guide, to help you succeed faster than I did, & to begin living the life of your dreams growing a business you love.

I no longer dread Monday's... in fact I get to design my week and I'm beyond excited & grateful to begin working.

“Our annual recurring revenue just broke into seven figures!

I can't thank Melissa enough - her training and mentorship helped me take my business way beyond where I ever imagined!"

Andrew Wilder

NERDPRESS

There's a better way. Introducing...

Idea to Launch Quickstart

Make recurring revenue from the comfort of your home with no expertise.

Who is this made for?

Moms. Dads. Teenagers. Anyone with an idea....

What will you do with your own Subscription Business?

  • Add 1-4k/month of recurring revenue...

  • Be your own boss and work from home when you choose....

  • Launch a business around something you are passionate about...

  • Spend more time with family, friends, and yourself...

  • Never worry about a recession or the economy again....

Normally my coaching is only reserved for private clients who pay upwards of $10,000 for my expertise....

What’s included in the Idea to Launch Quickstart?

let’s GET DOWN TO The Details

Week 1: Your Profitable Offer

Going from idea to business

We start with the offer. It will fuel all the other work and help you get really clear on what you provide and how your clients will benefit. Then we will workshop sales pages so you won't have to stare at a blank screen alone wondering what to say to sell your service. Develop a custom offer that will help more people AND increase your revenue.

  • Come away with clear features and benefits of your subscription!

Week 2: Audience Building

FOCUS ON YOUR DREAM SUBSCRIBER BASE AND FIND THEM

If you talk to everyone, you speak to no one. I'll help you find the RIGHT audience for your product or service and where to find them.

  • Learn the 3 types of avatars that matter the most.

  • Get clear on your exact right fit audience.

  • Create your subscriber attraction plan.

Week 3: Your Converting Copy

The brand & tagline of your subscription business

We'll hack the industry lingo and set up your copy library so you will have a body of copy you can use over and over again to get results. Walk away with headlines that will get you seen and heard by your ideal clients.

  • Come away with 3 ready to go media ads!

  • Write your converting sales page.

Week 3: Your Carts & Collecting Payments

SIMPLE PAYMENT SYSTEMS THAT RELIEVE STRESS

The last thing you should worry about is tech. I'll help you choose the right tools for your membership or subscription and walk your through the simple set up I used to grow to 7-figures a year.

  • Come away with checkout pages!

  • We'll even include integration walk throughs and system set up.

Week 4: Traffic

WE'LL SHOW YOU HOW TO GET EYES ON YOUR SALES PAGE

Together, we will brainstorm how you will get seen and heard and attract the perfect following for your talents.

  • Come away with a customized subscription traffic map.

  • We'll even include the templates to increase your visibility.

Week 6: Content

CREAtE A SYSTEM FOR CONTENT YOU CAN PUT ON REPEAT

Let's outline the fastest way to create your content and keep you in your zone of genius. I'll help you make necessary edits so you can zero in on what matters most to your clients.

  • Build the simplest content containers for simple subscription management.

  • Set up the content creation process that will give you the most freedom.

Week 7: Delivery & Fulfillment

Create raving fans with the perfect onboarding

We will dive in and make sure your product delivery is automated.

  • Set up automations so you can create once and gain more freedom.

  • Create welcome sequence, check-ins and feedback loops.

Week 8: Launch

We'll get your SUBSCRIPTION launched so you can get paid

Let's review your final offer, sales page, check out page and welcome sequence so you can open the cart on your subscription!

  • Launch checklist

  • Melissa's black book resource guide

But Wait, There's still more!

let’s GET DOWN TO The Details

PLUS: LIVE Weekly Q&A

GET YOUR QUESTIONS ANSWERED FACE TO FACE

I don't want you to implement without feedback so we'll meet up every week to review offers, sales page and copy. Bring your questions and obstacles and we will make sure you have everything in place to keep moving towards launch!

VALUE: $1,600

BONUS #1: Subscription Case Studies

BEHIND THE SCENES AUDITS OF SUCCESSFUL SUBSCRIPTIONS

I'll take you under the hood of six and seven figure subscriptions and memberships to show you what makes them tick and why they work.

VALUE: $998

BONUS #2: List Building to Scale

OPT IN SYSTEMS THAT WORK TO BUILD YOUR RIGHT FIT LIST

Create your system to capture your audience, generate more leads, and sell more with this bonus workshop. Building a list is one of the most important marketing tactics for your subscription. Set up a simple plan for opt-ins.

VALUE: $198

BONUS #3: Free Ticket to Subscription Lab

Live 3-Day Event

Reserve your seat for our popular 3-day workshop to take a deep dive on what makes a great subscription or membership and how you can launch or scale your own. Join industry experts as they share the secrets of their success and how they earn consistent recurring revenue.

VALUE: $97

The Idea to Launch Quickstart Solution

Week 1

Profitable

Offer

Week 2

Audience

Building

Week 3

Converting

Copy

Week 4

Build

Traffic

Week 5

Build

Traffic

Week 6

Create

Content

Week 7

Delivery &

Fulfillment

Week 8

Launch

Week

There's a better way. Introducing the ...

Idea to Launch Quickstart

Make recurring revenue from the comfort of your home

with no expertise.

Make recurring revenue from the comfort of your home with no expertise.

4 weekly lab trainings

Profitable OFFER CREATION

STEP BY STEP SALES PAGE cOPY

SUBSCRIPTION CASE STUDIES

Weekly Q&A

LIST BUILDING TO SCALE

Free Ticket to Subscription Lab

$2400

$1500

$2500

$998

$1600

$198

$97

Total value = $9,293

regular price = $1,498

LimiTED TIME OFFER = $998

Code: simpleidea

4 weekly lab trainings..................... $2400

Profitable OFFER CREATION.................$1500

STEP BY STEP SALES PAGE cOPY............$2500

SUBSCRIPTION CASE STUDIES...................$988

WEEKLY Q&A........................................ $1600

LIST BUILDING TO SCALE..........................$198

FREE TICKET TO SUBSCRIPTION LAB........... $97

Total value........................$9,293

regular price.....................$1,498

Limited Time Offer = $998

code: simpleidea

"I got really clear on exactly how I could leverage my business.

Melissa helped me step by step so I knew exactly what I need to do to implement without feeling overwhelmed."

Candace D'Agnolo

PET BOSS NATION

"I can see way, way beyond what I thought was possible in my business.

I have a solid direction and I learned what I needed to move forward. Working with Melissa is a must!"

Tiffany Largie

Do the damn thinG

Frequently Asked questions...

"Melissa, is this something I can do part time?"

Yes! Absolutely. The incredible thing about a Subscription business is that you have the opportunity to work on this from home on your own schedule. That means you can sneak in some work in the mornings, while the kids are at school, in the evenings (from the couch), or if you so choose on the weekends. This business is 100% under your ownership so you make the rules.

"Do I need to be a coach or have a special talent?"

Great question... one of the many things I love about the subscription model is that you do not need to be an expert! In fact, you don't need to have any certifications. The only thing you need to have is passion. We'll help you turn one of your favorite hobbies into your subscription business.

"How much can I potentially earn with a subscription business?"

This is where things get exciting! There is truly uncapped earning potential with your subscription business. It is entirely up to you how small you keep it or how big you grow it. I decided to grow my subscription business, The Fresh 20, to 8 figures in revenue. But you may decide you just want an extra $1,000 - $5,000 per month.

It's time you launch your recession-proof at-home subscription business... we'll do it together.

When I started, The Fresh 20, it was only me and my husband. This was 12 years ago and so there were no programs, mentors, or information on how to really make a subscription business grow.

Along the way I had to get super creative, learn a ton of things, invent strategies, & recover from mistakes.

After helping several other entrepreneurs launch their own 6-figure Subscription business I thought it was time I help others (including you) do it as well.

That is what this program, The Subscription Lab, is all about.

I'm beyond excited to give you all the tools, knowledge, support, & shortcuts to grow your dream business.

Melissa Lanz

Are you ready to dive in?

Week 1

Profitable

Offer

Week 2

Audience

Building

Week 3

Converting

Copy

Week 4

Build

Traffic

There's a better way. Introducing the...

Idea to Launch Quickstart

Make recurring revenue from the comfort of your home

with no expertise.

Make recurring revenue from the comfort of your home with no expertise.

4 weekly lab trainings

Profitable OFFER CREATION

STEP BY STEP SALES PAGE cOPY

SUBSCRIPTION CASE STUDIES

Weekly Q&A

LIST BUILDING TO SCALE

Free Ticket to Subscription Lab

$2400

$1500

$2500

$998

$1600

$198

$97

Total value = $9,293

regular price = $1,498

Limited Time Offer = $998

code: simpleidea

4 weekly lab trainings..................... $2400

Profitable OFFER CREATION.................$1500

STEP BY STEP SALES PAGE cOPY............$2500

SUBSCRIPTION CASE STUDIES...................$988

WEEKLY Q&A........................................ $1600

LIST BUILDING TO SCALE..........................$198

FREE TICKET TO SUBSCRIPTION LAB........... $97

Total value........................$9,293

regular price.....................$1,498

Limited Time Offer = $998

code: simpleidea